In today's digital landscape, capturing consumer attention has become increasingly challenging as traditional advertising models lose their effectiveness. Moongate addresses this issue through its innovative Direct Value Issuance (DVI) approach, which allows brands to reward users directly for their engagement. With consumer attention being a scarce commodity, brands are on the lookout for inventive strategies to attract and maintain it. Leveraging blockchain technology, Moongate facilitates the creation of SMART tokens that focus on enhancing user attention. Our protocol simplifies the process for Web 2 and Web 3 brands to generate and manage these valuable digital assets, revolutionizing the way brands interact with their audiences.
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